A New Chapter

Photo by Eric Ryan Anderson

The last several years have been a beautiful blur. Within my first year and a half in New York City, I went from designing Broadway show posters to working for my design idol, Louise Fili. Then in 2009, at a friend’s housewarming party in Brooklyn, I lettered an impromptu doodle on the living room’s chalkboard wall. I had no idea how significant that moment would become, helping land my first commission for a little company called Google. Over the next few years, my typographic chalk installations took me to the walls and windows of Tommy Hilfiger stores in Tokyo, to the Ace Hotel in Manhattan, and onto the covers of O, The Oprah Magazine, and TIME. Leading lifestyle brands hired me to create product collections in my iconic chalk style—from a line of typographic paperweights for West Elm to a wall art collection for Target. 

However, I never entered the design world with the intention of being a “chalk artist”. So in 2013, I decided to step back from chalk and explore other mediums. I simply started making again and rediscovered the joy of creating without limits or deadlines. Every once in a while I’d share my process online and was delighted that others enjoyed the “just-for-fun” pieces that reflected my personal aesthetic.

Those works became the inspiration behind Tanamachi Goods, my little shop of hand-drawn prints, stationery, and gifts. I had so much fun designing the look and feel of a new brand—from laboring over sketches and proofs, to directing the packaging and website, to holding the final products in my hands. I hope you enjoy using them as much as I loved making them.

And here we are at the beginning of another exciting adventure! Follow along, friends, there’s much more to come…

 P.S. Sending an enormous THANK YOU to Kelly Thorn for her beautiful work on the TG branding and to the Aeolida team for their phenomenal work building the TG website.