A new adventure

Tanamachi Goods is the signature print and gift brand of celebrated lettering artist Dana Tanamachi. After designing exclusive product collections for leading lifestyle brands such as Target, West Elm, and Crate & Barrel, Dana’s personal line of beautifully hand-drawn goods feature watercolor, ink, and other media alongside her iconic chalk work. Made to reflect her individual aesthetic, the collection is inspired by vintage typography, Japanese patterns, and nostalgic ephemera from her childhood home in the American Southwest. Each item is thoughtfully designed to fit seamlessly within the creative lifestyle and is printed by trusted partners to ensure quality products that she is proud to both use and share. 

A Peek Into the Studio

Our Team

Dana Tanamachi


Dana Tanamachi is a lettering artist and designer who enjoys living a quiet life and working with her hands. In 2009, an impromptu chalk installation for a Brooklyn housewarming party landed Dana her first commission for Google and set the popular chalk-lettering trend—and her career—in motion. After working under design icon Louise Fili, she opened Tanamachi Studio, a boutique design studio specializing in custom typography and illustration for editorial, lifestyle, food, and fashion brands. She has been commissioned globally by clients such as Nike, USPS, Penguin Books, Ralph Lauren, Tommy Hilfiger, and West Elm. Named a Young Gun (YG9) by the Art Director’s Club in 2011 and a Young Creative to Watch by HOW Magazine, she has had the distinct honor of creating custom cover art for O, HOW, and TIME Magazines. Dana’s first of three exclusive product collections with Target hit stores nationwide in 2013 and her book DIY Type (Potter Style) was released in 2014. In 2015 she relocated from Brooklyn to Seattle and debuted Tanamachi Goods, a line of beautifully hand-drawn print and gift products that reflect her personal aesthetic and feature mediums beyond chalk.

Janelle Domig

Operations & Wholesale

Janelle is a former Texan living in Brooklyn with her husband and baby girl. She loves all things organization, travel, and donuts. Janelle previously worked at Apartment Therapy as operations assistant and office manager.

Why we do what we do